Monday, 1 December 2014
Is Print Dead?
While more and more of our customer interactions are on line, or over the telephone, there is still no substitute for a face-to-face meeting. I strongly believe that after every visit, you need to leave something tangible behind. Our customers are so busy these days, they will quickly forget that we were there. But by leaving something like a line card behind, our customer will be reminded of our visit several times, as they shuffle if from place to place, until they finally file it. Even if they ultimately file it in the garbage, they will at least see it one more time before it finally leaves their sight!
And let’s not forget the small, but significant segment of customers who hate reading from a computer screen. Give them a printed line card, and they will love you. Also, many purchasing agents still keep an up-to-date paper file of suppliers line cards.